{"product_id":"ma-ds-lumipure-whitening-serum","title":"MA\u0026DS LumiPure Whitening Serum","description":"\u003ch1\u003e\u003cstrong\u003e\u003cb\u003e\u003cspan style=\"font-size: 24.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 18.0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eMA\u0026amp;DS LumiPure Whitening Serum-30ml\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eBrighten, Hydrate \u0026amp; Restore Visible Radiance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eElevate your skincare routine with LumiPure Whitening Serum, a science-backed brightening formula developed to visibly reduce dark spots, even out skin tone, and enhance overall skin luminosity. This lightweight, non-greasy serum absorbs quickly and delivers deep hydration while calming and protecting the skin — suitable for all skin types and unisex use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Apple Color Emoji'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Apple Color Emoji'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e🌟\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eKey Benefits\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eVisibly brightens dull, uneven skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eHelps fade dark spots, melasma \u0026amp; discoloration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003ePromotes a smoother, more luminous complexion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eDelivers lasting hydration and barrier support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eSoothes redness and minimizes sensitivity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eGentle, non-comedogenic \u0026amp; paraben-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l3 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003ePerfect for both men and women\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Apple Color Emoji'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Apple Color Emoji'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e🔬\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eHero Ingredients\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eNiacinamide – Brightens, evens skin tone \u0026amp; strengthens barrier\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eTranexamic Acid – Helps reduce hyperpigmentation and melasma\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eAlpha Arbutin \u0026amp; Kojic Dipalmitate – Target melanin production for brighter skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eAcetyl Glucosamine – Supports gentle exfoliation \u0026amp; radiance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e3-O-Ethyl Ascorbic Acid (Vitamin C Derivative) – Boosts glow \u0026amp; antioxidant defense\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eRetinyl Palmitate – Promotes cell renewal \u0026amp; smooth texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eHyaluronic Components – Deliver intense hydration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eBisabolol \u0026amp; Shea Butter – Soothe and soften the skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eVitamin E \u0026amp; Tocopheryl Acetate – Antioxidant protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Apple Color Emoji'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Apple Color Emoji'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e📖\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eHow to Use\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col type=\"1\" start=\"1\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eCleanse your face thoroughly and pat dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eApply 2–3 drops of serum onto the face and neck.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eGently massage in upward circular motions until fully absorbed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eUse morning and evening.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eFollow with SPF during daytime use.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 13.0pt; font-family: '.AppleSystemUIFont',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #111111; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003ePatch testing recommended before first use, especially for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 4;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Apple Color Emoji'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Apple Color Emoji'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e🧴\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eTexture \u0026amp; Experience\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo4; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eTexture: Lightweight, silky serum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo4; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eAbsorption: Fast and non-greasy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo4; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eScent: Soft, fresh floral notes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo4; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-font-kerning: 0pt; mso-ligatures: none;\" lang=\"EN-GB\"\u003eFinish: Smooth, radiant, and hydrated\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\"\u003eFull Ingredient List : \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003e**Water, Tranexamic Acid, Glycerin, Niacinamide, Isononyl Isononanoate, Hydrogenated Polyisobutene, Cyclopentasiloxane, Butylene Glycol, Boron Nitride, Betaine, Acetyl Glucosamine, Kojic Dipalmitate, Erythritol, Arachidyl Alcohol, Dimethicone, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Behenyl Alcohol, Tocopheryl Acetate, 1,2-Hexanediol, Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, PEG-100 Stearate, Hydroxyacetophenone, Glyceryl Stearate, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Arachidyl Glucoside, Retinyl Palmitate, Isohexadecane, Bisabolol, Phytosteryl Macadamiate, 3-O-Ethyl Ascorbic Acid, Fragrance, Polysorbate 80, Sorbitan Oleate, Glycine, Alanine, Taurine, Glutamic Acid, Arginine, Aspartic Acid, Tocopherol.**\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61853329555786,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/0838\/0746\/files\/17.jpg?v=1779011689","url":"https:\/\/mads-skincare.com\/products\/ma-ds-lumipure-whitening-serum","provider":"My Store","version":"1.0","type":"link"}